Design Research  |  Graphic Design  |  Slide Presentation

BFF (best friends in fashion) is a research project I conducted for Ashley Stewart that examines the relationships of real-life women friends. The goal of this project was to highlight the shared love these women have for entertainment, health, wellness, life, and of course...fashion. 
My findings were proof of concept for a proposed Ashley Stewart brand campaign initiative, BFF.

Note: the following is an excerpt of a much larger 80+ page presentation
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